Intangible. Sweet Tooth Hotel, Dallas

Emanuela D'Amico 14 May 202014 May 2020

The photos were taken from the SWEET TOOTH HOTEL art gallery website and other sources on the web

If you know anything about the Sweet Tooth Hotel, you know it isn’t really a hotel. The Sweet Tooth Hotel (Dallas) isn’t really a hotel. Despite its name, it is actually an experiential art gallery where taking pictures and touching the art are highly encouraged. Concepted by husband and wife, Cole and Jencey Keeton, Sweet Tooth Hotel presents different yearly rotating art experiences in an experiential art venue in Victory Park.

When you first walk in, you are immediately surrounded by art that reflects its name, from the candy hearts lining the wall behind the check-in counter, to the giant neon ice cream cone glowing through the window. For the next installation, everything had been yarn-bombed: previewed in October 2019, Intangible is now suspended and awaiting a date due to the Covid19 emergency

Intangible is a fiber fairytale launched in collaboration with Craft Yarn Council and TONI & GUY USA.

Imagine, walking into a colorfully immersive environment made entirely of fiber, exploding with vibrancy and texture. As you walk from room to room, new adventures await you in art installations you can’t help but sink your hands, and mind, into.

Sweet Tooth Hotel will focus on fashion and fiber art with its upcoming exhibit, Intangible.

Austin Finley, TONI & GUY USA Creative Director, and Yasmina Johnston TONI & GUY USA Fashion Director, created an elaborate yarn wig and original wardrobe for the campaign photoshoot.

“I pulled inspiration from several places, like Japanese amine, Vivienne Westwood, Jivomir Domoustchiev, Iris Van Herpen and the changing of seasons,” said Austin Finley, TONI & GUY Creative Director.

Intangible will showcase some of the top fiber artists from around the United States, including yarn-bomb extraordinaire London Kaye (Los Angeles, CA), Fiber Artist Niki Dionne (Dallas, TX), Muralist and Illustrator Alli Koch (Dallas, TX), Fiber Artist Jackie Lawrence (Denton, TX), Installation Fiber Artist and Yarn Bomber Hannah Busekrus (Austin, TX), Crochet Designer Twinkie Chan (San Francisco, CA) and Textile Designer Molly Sydnor (Dallas, TX). Each artist has been given a dedicated space to create their own whimsical fairytale world completely made from fiber.